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Kaufland is a low-cost retail chain under the German Schwarz Group. It has a sister brand relationship with Lidl supermarket and is positioned as the fifth largest food retailer in Europe. source
? E-commerce platform Kaufland.de is a fast-growing e-commerce platform, formerly real.de. Today, it provides online shopping services based on the powerful offline supermarket network of the Schwarz Group. It provides rich shopping guides and product information to help users make smarter purchasing decisions. It aims to provide consumers with product comparisons and shopping guides. It integrates discount information from tens of thousands of merchants and provides massive product comparison services to millions of visitors every month, especially in European markets such as Germany, the United Kingdom, France, Italy and Spain.